Agenda - PLGTM 2025

Registration and Networking (8:30 - 9:45am)

Grab your badge, grab some coffee, and settle in for a day of insights and conversation

Welcome - Dave Rigotti, Founder, PLGTM

Short welcome and housekeeping information by PLGTM and Inflection.io cofounder Dave Rigotti followed by a fun energetic surprise.

GTM 2025+: From Products, to Signals, to Growth (With a Little Help from GenAI)

GTM 2025+: From Products, to Signals, to Growth (With a Little Help from GenAI)

David Yockelson, VP Analyst & Fellow at Gartner will unpack the shift toward signal-based GTM, expansion-first growth, and how GenAI is transforming the way we scale value.

AI for Product-led Growth at Twilio: A Leader's Guide

AI for Product-led Growth at Twilio: A Leader's Guide

As VP of Revenue & Growth Marketing at Twilio, Vanessa is helping lead the charge on AI-powered PLG — blending homegrown ML with smart onboarding and hyper-personalization. In her session, she’ll break down how AI is driving faster conversions, deeper retention, and real growth (without the friction).

Beyond Closed Won: Unlocking Revenue Through Expansion & Engagement

Beyond Closed Won: Unlocking Revenue Through Expansion & Engagement

In this presentation by CoFounder and CoCEO of Sendoso, Kris Rudeegraap, you’ll learn how they are redefining post-sale engagement by turning users into champions and product activity into pipeline. From automated onboarding sequences that adapt to each user’s behavior, to personalized digest emails that showcase ROI, this session will walk through real-world tactics driving retention, expansion, and surprise-and-delight moments at scale. Learn how campaigns like unused balance nudges, churn rescue journeys, and reward-based behavior triggers are helping Sendoso create post-sale momentum that fuels long-term revenue growth.

The GenAI Revolution in B2B PLG

Sonal Mane, the Global Growth and Partner GTM Executive at Databricks will share how to unlock precision, personalization, and predictive growth using AI.‍

Bringing PLG to a Sales-led Company

Can a sales-led company go product-led? Jess Tillis, Director of Product Led Growth (PLG) Revenue at Fivetran,will share how her lean team at @Fvetran added PLG to the mix — and drove 22% of revenue through a low-touch, self-serve motion.‍‍

Working Together, Not in Parallel: How Product and Marketing Move Faster Together

Working Together, Not in Parallel: How Product and Marketing Move Faster Together

As VP of Growth & Digital Marketing at Amplitude, Tanya knows how to partner with Product to drive results. In this session, she will share Amplitude's playbook across alignment, nurture, and monetization.

How To Drive More Free Trials Using Paid Media

How To Drive More Free Trials Using Paid Media

Alan Hwang, VP ofDemand Generation at Later, will share data-backed view into using digital marketing and paid media to drive free trials. What works, and what doesn't.

Amplifying Sales with Product-led Demos

Sydney’s been on the frontlines of bringing PLG into the enterprise — and she’s cracking the code on how to do it at scale. Her session will explore how scaled demos can bridge the gap between self-serve and enterprise, unlocking bigger deals with less friction.‍‍

PLG GTM Tech Migration Guide: Everything To Know Before You Move

PLG GTM Tech Migration Guide: Everything To Know Before You Move

Kristen Malkovich, Director of Go To Market Technology at BILL is currently spearheading one of BILLs most massive GTM transformations. As a 6x Marketo Champion, Kristen will share what she's learned during a recent GTM platforming to leverage first party data.

Rethinking Go-To-Market: From Control to Curiosity

Rethinking Go-To-Market: From Control to Curiosity

Vanessa who comes with over 10 years of extensive expertise in SaaS growth and marketing across product-led and sales-led motions, will dive into how to design GTM systems for exploration, not just execution. Expect frameworks and cheat sheets in this thought provoking session.

How to Turn First Impressions into Long-Term Customer Success

How to Turn First Impressions into Long-Term Customer Success

Ramli John, founder of Delight Path and author of author of the bestselling book 'Product-Led Onboarding' will will expose the overlooked human barriers—social and emotional resistance—that most B2B onboarding efforts ignore. You’ll learn why first impressions in B2B products set the tone for retention and revenue growth, and how siloed GTM teams and “feature hand-holding” leave users stuck in the status quo. Through actionable frameworks and stories, you’ll discover how to create unified onboarding journeys that drive genuine behavior change.

Selling to Engineers: How to Build a GTM Motion That Works

Selling to Engineers: How to Build a GTM Motion That Works

Soham Maniar, Director of RevOps & Sales Development at Weaviate, will share how to earn trust, drive adoption, and connect with technical buyers using real, signal-based tactics (not gimmicks).‍

How to Use Product Data as Your Marketing Rocket Fuel

How to Use Product Data as Your Marketing Rocket Fuel

As Senior Director of Marketing Operations at Sauce Labs, Katie helping turn product data into powerful lifecycle communications and smarter sales motions. Learn the plays based on first party data that Sauce Labs is executing to stay ahead.

Behind the Scenes of Clay’s Marketing Strategy

Behind the Scenes of Clay’s Marketing Strategy

The breakout start of 2024 was Clay. Bruno Estrella, the Head of Marketing at Clay, will share the frameworks, systems, and learnings that 10X’ed their PLG motion.