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Day 1
Apr 16, 2024
11:30 am

A data-driven trial drives product-led results for a large sales-led enterprise - Dana Yobst, Head of Growth at Zuora

Working for a well established sales-led B2B enterprise, a scrappy startup team challenged the status quo and reimagined a modern trial experience. Leaning into experimentation and minimal viable product, they delivered a trial that is rich in insights and contributes significantly to revenue.

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A data-driven trial drives product-led results for a large sales-led enterprise - Dana Yobst, Head of Growth at Zuora
Dana Yobst

About this session

Working for a well established sales-led B2B enterprise, a scrappy startup team challenged the status quo and reimagined a modern trial experience.  Leaning into experimentation and minimal viable product, they delivered a trial that is rich in insights and contributes significantly to revenue.

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Session Speaker

A data-driven trial drives product-led results for a large sales-led enterprise - Dana Yobst, Head of Growth at Zuora

Dana Yobst

Head of Growth

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