Sendoso started as a SaaS business only with no PLG product. We circled around the idea forever on how to launch a PLG product without cannibalizing our core business, we made some errors along the way. I will be sharing how Sendoso has a growing PLG product and a SaaS business today and how our sales and marketing teams support both.

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Orchestrating Your Product Data into Actionable Signals for Sales - Hanne Venables, Sr. Director Growth Operations at New Relic

Hanné Venables

Day 1

Apr 16, 2023

3:00 pm

Orchestrating Your Product Data into Actionable Signals for Sales - Hanne Venables, Sr. Director Growth Operations at New Relic

At New Relic, we have developed a product signal engine that identifies accounts at key moments during the customer lifecycle and connects them with sales. The product signals, defined collaboratively with our Marketing and Analytics teams, play a pivotal role in acquiring net new accounts and fostering growth within our existing customer base.

The 2024 Brand Playbook for PLG Startups (Taylor's version) - Dani Grant, CEO and Co-founder at Jam.dev

Jam.dev grew 10x in one year. How? Focusing on brand, with a lot of lessons from— surprisingly, Taylor Swift. Swift’s Eras Tour is the highest-grossing music tour of all time, turning her into the highest-earning female musician with a net worth of over $1 billion. In this talk, Jam CEO Dani Grant, will share the exact lessons the company implemented from the Swift playbook to grow PLG 10x.

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