Introducing PLG in a Sales-Led Organization - Angela Winegar, Head of Growth Strategy at Carta
Launching a freemium product when you have an existing sales-led motion can be daunting. It requires nailing pricing, sales incentives, and customer experience... and that's assuming it works. Angela will talk about launching Carta's freemium cap table product, Launch, and what the team has learned two years into Carta's 'freemium experiment'.
