The GTM event for product-led companies

PLGTM Summit & MarketingOps.com Spring Fling bring together over 600 leaders and professionals across Sales, Marketing, and Marketing Operations
‍
May 20 & 21, 2025 | San Francisco | 9a - 6p
OverviewSpeakersTickets
STATS FROM LAST YEAR
OVER 100
VP & C-level Execs
100%
WOULD COME AGAIN
74
NPS
PAST KEYNOTE SPEAKERS
Meka Asonye
Partner
Clair Byrd
Chief Marketing Officer
David Yockelson
VP Analyst & Fellow
Kyle Poyar
Operating Partner
PAST SPEAKERS
Alexandria Riggs

Alexandria Riggs

Head of RevOps, Vercel
Samantha Goldman

Samantha Goldman

CMO, MURAL
Matt Avero-Sturm

Matt Avero-Sturm

Director of Marketing Ops
Robin Izsak-Tseng

Robin Izsak-Tseng

VP Revenue Marketing
Ramli John

Ramli John

Author of "Product-Led Onboarding”
Braydan Young

Braydan Young

Cofounder and Head of Growth
Dani Grant

Dani Grant

Chief Executive Officer
Mallory Lee

Mallory Lee

Vice President, Operations
Sarah Krasnik Bedell

Sarah Krasnik Bedell

Director, Growth Marketing
David Yockelson

David Yockelson

VP Analyst & Fellow
Dave Boyce

Dave Boyce

Executive Chairman, Board of Directors
Meka Asonye

Meka Asonye

Partner
Clair Byrd

Clair Byrd

Chief Marketing Officer
Dana Yobst

Dana Yobst

Head of Growth
Hanné Venables

Hanné Venables

Senior Director of Growth Operations
John Messina

John Messina

Vice President of Revenue
Marcel Santilli

Marcel Santilli

Chief Marketing Officer
Andrew Johnston

Andrew Johnston

Head of Sales
Angela Winegar

Angela Winegar

Head of Growth Strategy
Albert Cheng

Albert Cheng

Head of Product, Growth
2
DAYS
600+
SALES, MARKETING, & MOPS PROS
30+
SPEAKERS

2 DAYS OF MARKETING, SALES, & OPS CONTENT

Now in its 3rd year, PLGTM Summit brings together sales, marketing / growth, and RevOps / marketing ops leaders to share how they've been successful with product-led sales, product-led marketing, free-to-paid conversion, customer expansion, and more. PLGTM Summit 2024 had an almost unheard of NPS score of 74 with 100% of attendees surveyed saying they would come again.

May 20: PLGTM Summit
May 21: MarketingOps.com Spring Fling. Learn more

EXECUTIVE SUMMIT

NEW for 2025... an invite-only Executive Summit during PLGTM Summit and MarketingOps.com Spring Fling. In the afternoon each day, executives VP or higher at 100+ employee companies will breakout executive roundtables, executive networking, and a private dinner all provided without extra charge. Please register for the conference to be considered for an invite to the Executive Summit.

PEOPLE YOU WANT TO MEET

PLGTM Summit is all about the people in the room. “PLGTM Summit 2024 was great because everyone is working on  the same problems as me. Every conversation I had during networking times was interesting and helpful.” We work hard to bring the right people together and limit those that aren’t going to contribute in a meaningful manner. We actually charge vendors 4x the ticket cost to attend to minimize people "working the room" and to maximize attendee experience.

City View at Metreon, 135 4th St
San Francisco, CA 94103

THE VENUE

City View at Metreon is a unique venue. Offering sweeping views of the city, this space offers an abundance of natural light, an open floor plan, and indoor/outdoor areas. People for an event with some of the best people in the world.

SAMPLE TOPICS COVERED

Product-led salesProduct-led marketingGTM technologiesAdding PLG to sales-led company Warm outboundCustomer expansionENT pipeline from PLGMarketing operations


TOP-NOTCH NETWORKING (2024 ATTENDEES)

PLATINUM sponsors & HOSTS

SPONSORS

PLGTM Conf Attendee Networking
Networking
Session
Apr 17, 2024
9:00 am

PLGTM Conf Attendee Networking

Connect with industry leaders, innovators, and peers. Gain insights, forge partnerships, and stay ahead in the ever-evolving landscape of product-led GTM.

Welcome - Dave Rigotti, Founder, PLGTM
Dave Rigotti
Session
Apr 17, 2024
9:50 am

Welcome - Dave Rigotti, Founder, PLGTM

Short welcome and housekeeping information by PLGTM Founder Dave Rigotti.

Keynote Session: How to Move Upmarket and Keep Your Soul - Clair Byrd, Chief Marketing Officer at Sauce Labs
Clair Byrd
Session
Apr 17, 2024
10:00 am

Keynote Session: How to Move Upmarket and Keep Your Soul - Clair Byrd, Chief Marketing Officer at Sauce Labs

A talk about proven tactics from Sauce, Twilio, and beyond to drive growth in the enterprise without alienating your user in the chair, killing your PLG model, or pissing off your sales team.

Finding the right PLG motion to fit your business - John Messina, VP of Revenue at Hex
John Messina
Session
Apr 17, 2024
10:30 am

Finding the right PLG motion to fit your business - John Messina, VP of Revenue at Hex

A common misconception is that PLG equates to a freemium product that drives self-serve acquisition. PLG is more of a spectrum and where you fall on that spectrum determines how product-led your acquisition, expansion, and retention motions will be. Join this session with John Messina, VP of Revenue at Hex as he shares his framework for defining product-led at your organization. John will walk through the different “flavors” of PLG and how to balance your self-serve, sales-assisted and sales-led motions.

Building an AI-powered warm outbound motion - Marcel Santilli, Chief Marketing Officer at Deepgram
Marcel Santilli
Session
Apr 17, 2024
11:30 am

Building an AI-powered warm outbound motion - Marcel Santilli, Chief Marketing Officer at Deepgram

Learn how to build an AI-powered, human-driven automated content workflow that helped increase traffic by 20x for Deepgram. The playbook contributes to a PLG motion that includes AI-generated warm outbound sequences, driving incremental pipeline on autopilot.

The 2024 Brand Playbook for PLG Startups (Taylor's version) - Dani Grant, CEO and Co-founder at Jam.dev
Dani Grant
Session
Apr 17, 2024
12:00 pm

The 2024 Brand Playbook for PLG Startups (Taylor's version) - Dani Grant, CEO and Co-founder at Jam.dev

Jam.dev grew 10x in one year. How? Focusing on brand, with a lot of lessons from— surprisingly, Taylor Swift. Swift’s Eras Tour is the highest-grossing music tour of all time, turning her into the highest-earning female musician with a net worth of over $1 billion. In this talk, Jam CEO Dani Grant, will share the exact lessons the company implemented from the Swift playbook to grow PLG 10x.

Attribution: A Guided Map for Success - Sarah Krasnik Bedell, Director of Growth Marketing at Prefect
Sarah Krasnik Bedell
Session
Apr 17, 2024
1:30 pm

Attribution: A Guided Map for Success - Sarah Krasnik Bedell, Director of Growth Marketing at Prefect

Attribution doesn't have to be a blackhole, but it is subject to the 80/20 rule. It's also surrounded by so many myths - for example, do ad blockers really affect attribution for technical buyers? Getting attribution right means focusing on the right areas: implementing tracking properly and making reports actionable. I will be diving deep into implementation details including: getting identity resolution right, how to build specs for the engineering team, what to do once you have attribution, and more. I'll end with translating an attribution report into levers the marketing team can actually pull on to enable growth.

Building & Scaling Growth Teams - Albert Cheng, Head of Product, Growth at Grammarly
Albert Cheng
Session
Apr 17, 2024
2:00 pm

Building & Scaling Growth Teams - Albert Cheng, Head of Product, Growth at Grammarly

How can product leaders build & scale growth teams? Albert shares unique lessons he learned from building successful Growth organizations at Grammarly, Duolingo, and numerous startups. Join to see tips on why Growth is needed in the first place, how to structure teams, what to look for in interviews, and more!

The Lean Revenue Factory - Dave Boyce, Executive Chairman & PLG Practice Lead at Winning by Design
Dave Boyce
Session
Apr 17, 2024
3:30 pm

The Lean Revenue Factory - Dave Boyce, Executive Chairman & PLG Practice Lead at Winning by Design

The age of Growth at all Costs (GAAC) is gone forever. “Craft manufacturing” for revenue production has shifted permanently into the realm of lean production. The lean revenue factory leverages automation, closed-loop data, and just-in-time techniques. This is true for no-touch (PLG), low-touch (PLS), and high-touch (ABS), all of which function as individual production lines.

Closing Note - Dave Rigotti, Founder at PLGTM
Dave Rigotti
Session
Apr 17, 2024
4:00 pm

Closing Note - Dave Rigotti, Founder at PLGTM

A few parting words and round of thank you, along with this year's raffle results.

2025 TICKETS
‍
Use code "earlybird" to save 20% for a limited time.

Book your tickets below for PLGTM Summit and/or MarketingOps.com Spring Fling!

PRAISED BY GTM LEADERS

FAQS

01

When and where is PLGTM?

PLGTM Summit 2025 will be May 20, 2025 at the City View by Metreon, San Francisco, California followed by MarketingOps.com Spring Fling in the same venue on May 21, 2025.

02

Who is PLGTM for?

PLGTM is the only conference dedicated to GTM at product-led companies. This includes Marketing, Sales, Success, Growth, and Marketing Ops / Revenue Ops. This conference is for you if you're in one of those functions, especially in a leadership role and work at company that has a PLG motion or is considering one.

03

I have dietary and/or accessibility needs. Can you accomodate me?

We are building this event for everyone. City View by Metreon is an accessible venue and we will do our best accommodate special needs, including dietary restrictions. Please contact us at dave@plgtm.com

04

What is your health policy?

You should not come to PLGTM if you are not feeling well. Period. You can view our health policy here.

05

How long is the event?

The event will run from approximately 9am - 6pm each day. Coffee, lunch, snacks, drinks, and happy hour will be provided.

06

What is MarketingOps.com Spring Fling?

MarkeingOps.com Spring Fling is an event hosted by MarketingOps.com and Inflection.io on May 21, 2025, bringing together Marketing Ops professionals for a day of content and connection. Learn more.

From the blog

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